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It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
AI
Ronaldo's Portugal Career in Numbers: Goals, Caps, Records and Trophies
23 years, 234 caps, 146 goals. The numbers behind the greatest international career in men's football.
EDITORS PICKS
1.
CONSUMER TECH
How Technology Changed Everything During Ronaldo's Portugal Career (2003–2026)
From linesmen's flags to AI-powered offside calls, and from Nokia to foldables. Football and tech grew up together.
2.
TRENDS
Tesla Sheds $420B in Market Value Amid Musk Political Controversies
Tesla's market capitalization has declined by $420 billion as investors reassess risk following Elon Musk's increased political involvement and controversial statements.
3.
ENTERPRISE
From Satellite TV to Streaming Apps: How Football Broadcasting Changed During Ronaldo's Portugal Career (2003–2026)
When Ronaldo debuted, you needed a TV and a satellite dish. By his last World Cup, you needed a phone.
4.
GOVERNMENT & POLICY
Meta, Google, TikTok Sue Over California Teen Law
Three tech giants challenge state law restricting social feeds for under-16s, testing the boundary between platform control and child safety regulation.
5.
AI
Chatbot Ads Hit 100K Customers as Anthropic Holds Out
The AI chatbot industry splits on monetization as OpenAI, Google embrace advertising while Anthropic keeps Claude ad-free. Early data shows what works.
6.
GOVERNMENT & POLICY
Tech Stocks Drop on AI Regulation Fears Post-Midterms
US midterm results trigger market selloff as investors price in tougher scrutiny of AI infrastructure and data center expansion.
7.
CONSUMER TECH
How Ronaldo Built the Biggest Personal Brand in Sports, Online and Off
Ronaldo's net worth, businesses and social media empire, and how he built them.
8.
GOVERNMENT & POLICY
10 Cities Drop Flock Cameras as Surveillance Backlash Hits
Local governments shift from rapid AI surveillance adoption to privacy-first procurement as concerns over data sharing and civil liberties reach critical mass
That’s the week, and what a Friday read it makes.
1. Ronaldo’s story is also a tech story. 23 years, 234 caps and 146 goals, and everything around the game changed with him, from offside flags to AI calls and from satellite dishes to phone screens.
2. Big Tech is facing pressure on every front. Meta, Google and TikTok are suing over California’s teen law, tech stocks dropped on AI regulation fears after the midterms, and 10 cities have dropped Flock cameras over privacy concerns.
3. Money is now shaping AI’s future. Chatbot ads have reached 100K customers, and Anthropic is keeping Claude ad-free while others cash in.
Know someone who would rather argue about Ronaldo’s legacy than read about regulation? Forward this to them, or to the friend who is still deciding whether to trust an ad-supported chatbot.
Have a great weekend. We’ll see you on Monday with the recap.