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It's time to set up your holiday streaming campaign
Are you ready to reach holiday shoppers on CTV? For many streamers, the season is already underway.
Last year, according to Roku internal data, holiday content searches on Roku saw an 86% increase during October. And in November, those searches rise an average of 39% weekly. This surging holiday spirit is mirrored by consumer activity, as about half of Roku streamers shopped Black Friday and Cyber Monday deals in 2025.
Meeting those shoppers is easier than you might think. Begin with the seasonal outcome you hope to drive: awareness, online sales, leads, store visits, or another measurable goal. From there, define your audience, upload your creative, set the budget and campaign dates, and establish measurement before launching. You can even create a shoppable ad unit that lets streamers buy with a click of their remote.
Our holiday playbook offers a month-by-month guide to reaching shoppers during this all-important time of year.
First-time spenders get a $5,000 match on the first $5,000 spent with code BEEHIIV5K. Terms apply.
AI
Ford's Privacy Promise Marks Auto Data Shift
Legacy automaker's transparency push signals industry recognition that connected vehicle data collection has reached a crisis point requiring proactive governance. Read more
EDITORS PICKS
1.
SECURITY
Applebee's Left Database Password in App Code
Hardcoded credential exposed millions of customer records, highlighting systemic security failures in consumer app development
2.
AI
Meta's Muse Sparks Investor Anxiety, Not Revenue
Companies rush to reassure Wall Street as AI agents transition from theoretical threat to board-level concern—despite minimal actual usage
3.
SECURITY
Malware Now Uses AI to Build Victim Dossiers
Volta-Autodoxer marks the shift from passive data theft to autonomous profiling—attackers weaponize LLMs to analyze stolen credentials in real time.
4.
ENTERPRISE
Automakers Scale 3D Printing From Lab to Factory Floor
Ford, Rivian, and GM shift additive manufacturing from prototyping to production-scale operations, cutting costs and compressing timelines.
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AI
AI Agents Still Need Humans to Make Phone Calls
Dazzle, Duckbill, and Wajo reveal the human workers behind AI agent promises, exposing the gap between automation marketing and operational reality.
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WEB3
Crypto Pours $200M Into Midterms as Lobbying Overtakes Markets
Digital asset industry shifts from market-building to political influence, outspending all single-issue PACs in U.S. history to reshape Congress after mixed 2024 results.
7.
CONSUMER TECH
TikTok's Super App Play Challenges Google and Yelp
The platform's expansion into payments, restaurant guides, and bookings marks a strategic shift from content consumption to transactional services.
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Big Tech Earnings Flip AI Sentiment to Defense
Investors rotated from AI stocks to defensive plays after disappointing tech earnings raised questions about AI spending returns, marking a shift from enthusiasm to ROI scrutiny.
That’s your Thursday briefing. Here’s what to carry into the day:
1. Your data is the target, and attackers are getting smarter. Malware that uses AI to build profiles of its victims, and an app that shipped with a database password in its code, show how quickly small mistakes become big exposures.
2. Trust is becoming a selling point. Ford’s privacy promise suggests carmakers know connected-vehicle data is now a question customers ask about.
3. Wall Street wants proof, not promises. Disappointing tech earnings sent investors toward safer plays, and the pressure on AI spending to show returns isn’t going away.
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